Giving a confused brand a
direction to be proud of.
Inventure seemed to be going down an unsure path, with a logo and pieces of branding in hand, but without any clear path or cohesion.
Services
- Website design
Getting to know
the client’s wants
This project started with the client coming off the back of a poor past experience and a website they said was damaging their reputation.
A positive reception to the discovery documents provided a lot of material on what the client likes, but a large portion of that material being quite different to their brand. Visiting their old site, competitor sites, and putting them against their discovery helped to nail what the client is after. Looks was a big deal to these guys, they didn’t want a standard site like their competitors but needed their professional trustworthy appearance to be intact. .
Making the most of the content
I took a route of clear cut sections, high-contrast colours, large & legible text, and small pieces of playfulness through layout and animation.
Content for the site was slightly limited in variation, and slightly overwhelming in length. Breaking this up into multiple sections allowed for the user to take a breather and also let Inventure appear to have much more depth, such as the sectors having intro’s followed by larger descriptions, and sub-sectors being listed in a separate section.
